{"id":17580,"date":"2026-08-04T10:00:00","date_gmt":"2026-08-04T08:00:00","guid":{"rendered":"https:\/\/www.hes.de\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/"},"modified":"2026-09-22T12:52:16","modified_gmt":"2026-09-22T10:52:16","slug":"verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist","status":"publish","type":"post","link":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/","title":{"rendered":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17580\" class=\"elementor elementor-17580 elementor-15144\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b5b4b e-flex e-con-boxed e-con e-parent\" data-id=\"3f2b5b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9940284 elementor-widget elementor-widget-text-editor\" data-id=\"9940284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p><em>A sideboard, three metres of cardboard, plastic wrapping and edge protectors. Once the furniture has been assembled, everything is in place and the room is ready to use, if it weren\u2019t for the pile of packaging left in the hallway. For many end customers, this is where the challenge begins: What to do with all the material? How should it be disposed of? And when? This moment is the final direct touchpoint between the brand and the customer and can influence whether the purchase is perceived as a seamless experience or an incomplete one. Packaging is the most visible remnant of the entire supply chain, making it an important factor in brand perception.<\/em><\/p>\n\n<div>\n<h2>Why Packaging Take-Back Is More Than Just Disposal<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Packaging protects products and conveys a sense of quality and care. But once the product has been assembled and installed, perceptions change: what once provided protection becomes a burden. This creates a tension between the product promise and the service experience. An <a class=\"fui-Link fai-bebop ___1myvvpj f2hkw1w f3rmtva f1ewtqcl f16muhyy f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f33ey8m f9n3di6 f1ids18y f1tx3yz7 f1bwia3u f1eh06m1 f1xeumsx fhgqx19 f1olyrje f1p93eir f1nev41a f132whgj f1v74mp6 f1tsf1ni fnq52rx f16zlvvm\" tabindex=\"0\" href=\"https:\/\/www.hes.de\/de\/alle\/studie-zeigt-hohe-relevanz-von-komfortlieferungen-bei-der-bestellung-sperriger-gueter\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-tabster=\"{&quot;restorer&quot;:{&quot;type&quot;:1}}\">HES study<\/a> shows that 60 percent of furniture buyers would have booked a packaging disposal service if it had been offered. This reflects a clear need for convenience and a fully completed service experience. For brands, this means:<\/div>\n<ul>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Service is evaluated as a whole.<\/strong> Customers do not distinguish between the product, delivery and disposal.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Convenience matters more than communication.<\/strong> Practical implementation is more convincing than words. Without it, sustainability messages lose their impact.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>The final impression matters.<\/strong> Packaging that is left behind is also what customers remember.<\/li>\n<\/ul>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"><strong>Putting it into practice: two scenarios<\/strong><\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"><strong>Scenario 1:<\/strong> A washing machine is delivered and connected. The protective packaging used for transportation is left behind. The customer has to store cardboard and polystyrene, organise a trip to a recycling centre and make space for the materials. The purchase may have been premium, but the experience ends with additional effort.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"><strong>Scenario 2:<\/strong> The same product, the same price. After installation, the <strong>2-man handling team<\/strong> separates and stores the packaging materials and takes everything away. The room can be used immediately and the process is complete. Customers experience the service as consistent and high-quality.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">The difference therefore lies not in the product itself, but in how the delivery is completed. Packaging take-back creates a sense of reliability: someone takes care of everything right through to the end.<\/div>\n<h2>The Operational Reality Behind the Service Promise<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">The disposal of packaging materials does not happen automatically. Cardboard is bulky, plastic film takes up space and polystyrene requires careful handling. In a fully loaded vehicle, these materials compete for space with returns, old appliances and tools. There are also operational considerations: How should the materials be secured in the vehicle? How can scheduled delivery and installation times be reliably maintained? Where are the materials processed at the depot?<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">In day-to-day operations, time schedules cannot simply be extended indefinitely. Packaging disposal can therefore only be provided reliably if it is planned from the outset. It affects route planning, vehicle capacity and processes at the depot. If packaging is simply added to existing processes at a later stage, bottlenecks can arise. However, when systematically integrated into operational processes, it remains manageable.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">For retailers and manufacturers, this is precisely what matters: service quality must be more than a promise. It must also work in practice.<\/div>\n<h2>Transparency Creates Confidence<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">The figures from the HES study indicate that many consumers are unaware that they can add packaging disposal to their delivery because the service was never offered to them. A common break in the <a class=\"fui-Link fai-bebop ___1myvvpj f2hkw1w f3rmtva f1ewtqcl f16muhyy f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f33ey8m f9n3di6 f1ids18y f1tx3yz7 f1bwia3u f1eh06m1 f1xeumsx fhgqx19 f1olyrje f1p93eir f1nev41a f132whgj f1v74mp6 f1tsf1ni fnq52rx f16zlvvm\" tabindex=\"0\" href=\"https:\/\/www.hes.de\/de\/alle\/customer-journey-in-der-grossstuecklogistik-erfolgreich-gestalten\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-tabster=\"{&quot;restorer&quot;:{&quot;type&quot;:1}}\">customer journey<\/a> is therefore caused less by the lack of packaging take-back itself and more by unclear expectations.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">If customers do not know whether the transport packaging will be taken away, they either have to make their own arrangements or are disappointed when the delivery does not meet their expectations. Transparency is therefore a key factor in delivering a successful customer experience.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Digital solutions can help manage these expectations. When services are clearly specified from the moment an order is created and information is communicated consistently, this reduces questions and misunderstandings. Solutions such as <a class=\"fui-Link fai-bebop ___1myvvpj f2hkw1w f3rmtva f1ewtqcl f16muhyy f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f33ey8m f9n3di6 f1ids18y f1tx3yz7 f1bwia3u f1eh06m1 f1xeumsx fhgqx19 f1olyrje f1p93eir f1nev41a f132whgj f1v74mp6 f1tsf1ni fnq52rx f16zlvvm\" tabindex=\"0\" href=\"https:\/\/myhes.de\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-tabster=\"{&quot;restorer&quot;:{&quot;type&quot;:1}}\">myHES<\/a> or the <a class=\"fui-Link fai-bebop ___1myvvpj f2hkw1w f3rmtva f1ewtqcl f16muhyy f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f33ey8m f9n3di6 f1ids18y f1tx3yz7 f1bwia3u f1eh06m1 f1xeumsx fhgqx19 f1olyrje f1p93eir f1nev41a f132whgj f1v74mp6 f1tsf1ni fnq52rx f16zlvvm\" tabindex=\"0\" href=\"https:\/\/www.hes.de\/de\/alle\/ants-und-hermine-technologien-sind-beim-hes-integraler-bestandteil-der-logistik\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-tabster=\"{&quot;restorer&quot;:{&quot;type&quot;:1}}\">Hermine chat and voicebot<\/a> ensure that end customers know what to expect.<\/div>\n<h2>Sustainability Beyond Unpacking<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Transparency creates clarity around available services, but packaging take-back has another dimension: it makes sustainability tangible. Companies that systematically take back packaging assume responsibility beyond the actual moment of delivery. Sustainability becomes visible through practical implementation along the final stages of the supply chain.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">In practical terms, this means:<\/div>\n<ul>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">Proper separation of materials on site instead of mixed disposal by end customers.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">Targeted return of materials to established recycling systems with clearly defined disposal routes.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">Reduction of incorrectly sorted waste and residual waste, particularly for composite materials.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">Improved traceability of material flows, for example for internal sustainability reporting.<\/li>\n<\/ul>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Looking ahead to future requirements such as the <a class=\"fui-Link fai-bebop ___1myvvpj f2hkw1w f3rmtva f1ewtqcl f16muhyy f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f33ey8m f9n3di6 f1ids18y f1tx3yz7 f1bwia3u f1eh06m1 f1xeumsx fhgqx19 f1olyrje f1p93eir f1nev41a f132whgj f1v74mp6 f1tsf1ni fnq52rx f16zlvvm\" tabindex=\"0\" href=\"https:\/\/www.hes.de\/de\/alle\/digitaler-produktpass-dpp-im-2-mann-handling-vom-lieferschein-zur-zirkulaeren-serviceakte\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-tabster=\"{&quot;restorer&quot;:{&quot;type&quot;:1}}\">Digital Product Passport<\/a>, this approach is becoming increasingly important. Packaging is then no longer simply waste, but part of the product&#8217;s history, including information about its origin and further recycling.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Companies that already manage packaging disposal in a structured way today are better prepared for future requirements with a service process that is consistently thought through from start to finish.<\/div>\n<h2>The Business Perspective on the Final Step<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Taking back packaging requires resources. Time, vehicle capacity and handling need to be planned in advance. At the same time, packaging take-back reduces friction at the end of the customer journey. Many service enquiries are not caused by product defects, but by unanswered questions and unmet expectations after delivery.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Customer reviews are also significantly more positive when assembly and installation have been completed correctly and any remaining packaging materials are subsequently disposed of. A fully completed service process increases the likelihood that customers will remember a provider as reliable.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">For manufacturers and retailers, packaging take-back is therefore more than just a detail. It is a manageable component of service quality. Its impact may be subtle, but it is long-lasting and contributes to something every brand needs: trust. And that trust remains long after the cardboard is gone.<\/div>\n<h2>Conclusion: Service Does Not End with the Product<\/h2>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Packaging take-back is not a major innovation project. But it is a clear indicator of quality. The point at which the purchasing and delivery process ends reveals how seriously a provider takes its commitment to service.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Taking back packaging materials means assuming responsibility in a way that is practical, visible and transparent. At HES, <strong>packaging take-back is therefore offered as part of 2-man handling<\/strong>, ensuring a consistent and fully completed delivery experience.<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Furniture assembled, but the packaging is left behind? For many customers, this is where convenience ends. Find out why taking back cardboard and other packaging materials shapes the final impression and helps strengthen brands in the long term.<\/p>\n","protected":false},"author":3,"featured_media":17581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-17580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters - HERMES Einrichtungs Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters\" \/>\n<meta property=\"og:description\" content=\"Furniture assembled, but the packaging is left behind? For many customers, this is where convenience ends. Find out why taking back cardboard and other packaging materials shapes the final impression and helps strengthen brands in the long term.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/\" \/>\n<meta property=\"og:site_name\" content=\"HERMES Einrichtungs Service\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T10:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"HES Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HES Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/\"},\"author\":{\"name\":\"HES Redaktion\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/#\\\/schema\\\/person\\\/3953e4f72fe31ffd68835ce718a01390\"},\"headline\":\"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters\",\"datePublished\":\"2026-08-04T08:00:00+00:00\",\"dateModified\":\"2026-09-22T10:52:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/\"},\"wordCount\":1094,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hes.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LI_Verpackungsentfernung.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/\",\"url\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/\",\"name\":\"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters - HERMES Einrichtungs Service\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hes.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LI_Verpackungsentfernung.jpg\",\"datePublished\":\"2026-08-04T08:00:00+00:00\",\"dateModified\":\"2026-09-22T10:52:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/#\\\/schema\\\/person\\\/3953e4f72fe31ffd68835ce718a01390\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hes.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LI_Verpackungsentfernung.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hes.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LI_Verpackungsentfernung.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hes.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.hes.de\\\/en\\\/category\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.hes.de\\\/en\\\/\",\"name\":\"HERMES Einrichtungs Service\",\"description\":\"Marktf\u00fchrer im 2-Mann-Handling\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hes.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hes.de\\\/en\\\/#\\\/schema\\\/person\\\/3953e4f72fe31ffd68835ce718a01390\",\"name\":\"HES Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g\",\"caption\":\"HES Redaktion\"},\"url\":\"https:\\\/\\\/www.hes.de\\\/en\\\/author\\\/hes-redaktion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters - HERMES Einrichtungs Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/","og_locale":"en_US","og_type":"article","og_title":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters","og_description":"Furniture assembled, but the packaging is left behind? For many customers, this is where convenience ends. Find out why taking back cardboard and other packaging materials shapes the final impression and helps strengthen brands in the long term.","og_url":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/","og_site_name":"HERMES Einrichtungs Service","article_published_time":"2026-08-04T08:00:00+00:00","article_modified_time":"2026-09-22T10:52:16+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg","type":"image\/jpeg"}],"author":"HES Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"HES Redaktion","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#article","isPartOf":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/"},"author":{"name":"HES Redaktion","@id":"https:\/\/www.hes.de\/en\/#\/schema\/person\/3953e4f72fe31ffd68835ce718a01390"},"headline":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters","datePublished":"2026-08-04T08:00:00+00:00","dateModified":"2026-09-22T10:52:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/"},"wordCount":1094,"commentCount":0,"image":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/","url":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/","name":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters - HERMES Einrichtungs Service","isPartOf":{"@id":"https:\/\/www.hes.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#primaryimage"},"image":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg","datePublished":"2026-08-04T08:00:00+00:00","dateModified":"2026-09-22T10:52:16+00:00","author":{"@id":"https:\/\/www.hes.de\/en\/#\/schema\/person\/3953e4f72fe31ffd68835ce718a01390"},"breadcrumb":{"@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#primaryimage","url":"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg","contentUrl":"https:\/\/www.hes.de\/wp-content\/uploads\/2026\/08\/LI_Verpackungsentfernung.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.hes.de\/en\/verpackung-zurueck-plus-fuer-die-marke-warum-entsorgung-wichtig-ist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hes.de\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.hes.de\/en\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"Packaging Take-Back: A Plus for Your Brand and Why Disposal Matters"}]},{"@type":"WebSite","@id":"https:\/\/www.hes.de\/en\/#website","url":"https:\/\/www.hes.de\/en\/","name":"HERMES Einrichtungs Service","description":"Marktf\u00fchrer im 2-Mann-Handling","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hes.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.hes.de\/en\/#\/schema\/person\/3953e4f72fe31ffd68835ce718a01390","name":"HES Redaktion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa9747c266fee50a07c5123bbe3b3ceeb562849cfa5789a2d87c53f15cc51582?s=96&d=mm&r=g","caption":"HES Redaktion"},"url":"https:\/\/www.hes.de\/en\/author\/hes-redaktion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/posts\/17580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/comments?post=17580"}],"version-history":[{"count":10,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/posts\/17580\/revisions"}],"predecessor-version":[{"id":17594,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/posts\/17580\/revisions\/17594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/media\/17581"}],"wp:attachment":[{"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/media?parent=17580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/categories?post=17580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hes.de\/en\/wp-json\/wp\/v2\/tags?post=17580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}