Cultural change: the courage to change
From the very beginning, the guiding principle of “Courage for Change” has shaped the cultural transformation 4.0 of the entire Otto Group, to which we belong as part of the Hermes Group. Since 2015, we have consistently questioned our mindset and existing structures to reshape our present and future. In an ongoing process, we collaboratively drive the transformation, independent of hierarchies and roles. This has made us more flexible and agile in responding to disruptive developments such as digitization. It makes us future-ready and strengthens our position in the dynamic business environment.